Head of Design (Private Label Marketing)

Reference Number: SHO210212-3
Job Title: Head of Design (Private Label Marketing)
Job Type: Permanent
Location – Country: South Africa
Location – Province: Western Cape
Location – Town or City: Brackenfell, Cape Town

Purpose of the Job

The Head of Design is accountable for developing and managing all aspects of the Private Label design process steering strategic and tactical aspects related to successful delivery. The role manages a design team, the agency, studio and photoshoot activities and actively collaborates with various business stakeholders to execute. Whilst leading creative and innovative design solutions that are right for our customers and business is crucial, the commercial aspects related to each unique Private Label product requires both a calculated and intuitive approach that considers competitor research, customer trends and market insights. The Head of Design quickly interprets and actions these inputs and delivers compelling, commercially viable, creative proposals and solutions influencing the business decision making regarding the maintenance, redesign or new brand launch of our private labels and related packaging.

Job Advert Details

• Job Category
• Marketing

Job Objectives

• Take accountability for the full design portfolio for Shoprite Group with a particular focus on the conceptual, creative and commercial aspects.
• Bring new, innovative, differentiated, and ownable design insights to strategic planning to inspire new packaging ideas. Craft designs and inspire designers to bring it to life!
• Take responsibility for the creative vision and the standard of output across the team (and agencies).
• Drive senior management and other stakeholder’s thinking by creating an open environment for feedback, discussion and debate and a platform for negotiation and influence, to drive and manage the required strategies and change elements as applicable.
• Ensure that design and creative projects are delivered to the required standards and timelines.
• Track and evaluate feedback – as and when required, filtering through customer surveys and responses to focus groups to create an overall picture of how well the design performed.
• Manage the design team, cross-functional, third party and agency performance and relationships including the related studio and photoshoot activities.
• Provide leadership and coaching to ensure that all team members and colleagues are aligned to the goals of the
• Private Label Marketing team.

Qualifications

• Degree in Marketing or related equivalent – Essential

Experience

• 5-8 years of experience in a similar role with a strong commercial track-record and deep experience working within creative processes such as studio and photoshoot activities, design teams and external agencies – Essential
• Design experience

Knowledge and Skills

Areas of exposure that will be highly beneficial in this role:

• FMCG / Retail orientated design concept / creative development
• Strategic and tactical Private Label product and packaging creative design
• Design systems, Brand books and Style guides – aimed to drive consistencies and rules
• Commercial propositions / product business case analysis
• Trending packaging solutions (including sustainable / environmental)
• Presenting at all levels (including senior management)
• Reporting, research and insight capabilities
• High-level strategic partnerships and cross functional stakeholder management
• Leadership and solid management practices including previous exposure to leading teams
• Computer literacy – strong presentations / collaborative tools
• Experience with agile ways of working

Apply Online

Closing Date: 2021/06/01